We scream for Messi, but stifle the next one at under 8s. In a world obsessed with control, can we still make space for genius?
You see it in the sideline shouts. You feel it in the schedules. You watch it happen in youth football matches every weekend.
We celebrate creativity at the highest level, players like Messi, Maradona, Ronaldinho, and now Bellingham, lifting nations with a flick, a feint, a moment of joy we couldn’t script if we tried.
And yet at the grassroots? We coach it out of kids. We crowd their calendars. We correct their instincts. We suffocate the exact thing we claim to value most.
We are losing something. And deep down, we know it.
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Each week I write to support coaches and fans of the beautiful game to see beyond simply tactics and into the whole human experience that the game evokes. This is The Art of Football Project.
Past articles you might like:
César Luis Menotti: The Philosopher Who Coached with His Heart
He Told Me to F##k Off… So I Gave Him the Captain’s Armband
Paul Gascoigne: The Genius Who Couldn't Be Tamed
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Can There Be Creativity in a World Demanding Sameness?
Can it be encouraged, incubated, or even noticed, when nearly every system in society seems designed to squeeze the mystery out of life?
From overprotective, hyper-involved parenting to the relentless connectedness of social media…from the disappearance of unstructured play to the scheduling of every waking moment, our environments have slowly stripped away the very ingredients needed for young people to flourish, and, crucially, to find themselves.
And yet, the world still stops for moments of human expression.
During a major international football tournament, classrooms stream matches on projectors. Giant screens light up public parks. Pubs overflow with people who don’t even like football—but feel something happening. They come to see players like Messi lift an entire nation, to watch one man’s story ripple through millions. To witness genius in motion. To scream, cry, celebrate. To belong.
These are the players we expect to change history. And we are mesmerized, rightfully, by their Martian-like abilities.
But down at the local pitch, the atmosphere couldn’t be more different.
Parents line fences and scream “PASS! PASS!”, as if pressing buttons on a controller. As if the child is only one correct decision away from becoming a star. The space to experiment, the permission to fail, the joy of improvisation, it’s all but gone. In a society obsessed with control, performance, and safety, we’ve lost the art of letting kids play.
We keep them inside for fear of what might happen. We drown them in information. We push them to be the best, before they’ve even figured out who they are.
We have scheduled ourselves to death. And in doing so, we’ve programmed out the curious and the creative.
The Disappearing Genius
Football thrives on the unexpected. It lives and breathes through the game changer, the one who sees something different, and dares to try it. These players don’t just lift trophies; they lift souls. They tap into deep emotional states, forging electric connections with supporters and sparking joy that transcends the match itself.
And yet, despite knowing this, we continue to deny young players the space, and especially the time, to discover their craft. To find their voice. To build the internal tools that solve tomorrow’s problems, on and off the pitch.
“I was always taught to enjoy the game, to play with happiness.” —Ronaldinho
He played with the same spirit as a child in the favela and reminded the world that joy is a form of genius.
But how many Ronaldinhos are we coaching out of the game?
Coaches take the safe option, fearing the sack within months.
Players conform to keep their spot.
Clubs claim to want “thinking players,” yet still select the biggest, fastest, and strongest.
It’s safe. It’s consistent. It’s quantifiable.
And it’s killing the very thing we claim to love.
The Invisible Currents: Society and the Self
Yes, the world is changing, as it always does. But the pace of change today is unbearable. Where would a Renaissance painter find the time to develop mastery in this culture? How would a Gothic cathedral ever be built in a world that wants everything now?
Can’t think of an idea? Ask AI to write it.
Taking a walk? That’s laziness, hustle harder.
Need something? You can have it in 30 minutes. Faster, if you complain loud enough.
But growing a human? Supporting a player? Building a culture?
That still takes time. It takes courage. And it takes a willingness to start somewhere, and stay there.
This is where science in the form of evidence based research, offers a countercurrent. It tells us that the roots of human motivation lie in three simple but powerful needs:
Autonomy: the sense of choice and ownership
Competence: the ability to grow and solve challenges
Relatedness: the feeling of connection with others
All three are foundational to creativity. Strip any one away, and you’re left with a shell of imitation.
Five Ways to Inspire Creativity in Football
Protect Play
Unstructured, joyful, chaotic play is the birthplace of creativity. Defend it like a treasure. Don’t fill every hour. Let boredom lead to wonder.Reward the Different
Don’t just tolerate the outlier. Celebrate them. Make room for the ones who zig when others zag. This means not punishing the kid who takes risks, even when it doesn’t come off.Allow Expression (especially dribbling)
Dribbling is self-expression with a ball. If we stifle it, we silence the player’s voice. Using the legendary Juan Riquleme as our muse his former coach Jorge Valdano described him perfectly: “Everyone would take the six‑lane highway … Everyone, except Riquelme. He would choose the winding mountain road… that fills your eyes with scenes of beautiful landscapes.
Start Early
The more comfortable a child is with the ball at their feet, the more freedom they’ll have to explore as they grow. Technical ease breeds creative confidence, and that confidence must be earned through thousands of touches.Reframe Winning
Place winning in its proper developmental place. Teach young players that the goal is not to win at all costs, but to grow without limits. Outcomes follow when expression is protected.
Who’s Getting It Right?
Some clubs and coaches are resisting the tide. At Liverpool’s academy a young Trent Alexander-Arnold was given freedom to find himself and was often described as difficult. However, they saw that there was a genius at work and in an age of overcoaching, Inglethorpe and company let the chaos live, and in doing so, helped unleash a player who would redefine the right-back position.
Similarly, Ajax, Atalanta, and Brentford have built structures that allow for autonomy and late development, rather than culling players for not peaking at 13.
It is possible.
But it takes conviction. And time.
Final Thought
Creativity isn’t a product. It’s a process. A mystery. A fragile dance between curiosity and chaos. If we want it, we must first be brave enough to let go—of control, of fear, of the scoreboard.
Because genius doesn’t arrive on command.
It arrives when you make space for it.
Thanks for reading, Will.
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What an article, really inspiring. There was a momento when I couldn't tell if you were talking about football or my day-to-day work.
This is such a wonderful article. Aptly expressed.